Galaxy Z Flip3
Online Task 1
Promotional Strategies
Topic – Samsung Galaxy
Z Flip 3
Retail Outlet-
Samsung store
Sanyam bhatia
16/01/2021
Samsung Galaxy Z Flip 3
Product Specification
Screen Size
Main
Screen: 6.7" Dynamic
(2640 x 1080)
Cover Screen: 1.9" Super
(260 x 512)
Dimension³
Open:
72.2 x 166 x 6.9 mm
Close: 72.2 x 86.4 x 17.1~15.9 mm
Weight³
183 g
Processor⁴
Qualcomm
Snapdragon 888
Oct a-core
Max. display refresh rate
120
Hz (main)
Camera⁵
12 MP
Wide
12 MP Ultra-wide
Front Camera
10 MP
Front Main
Battery⁶
3,300 m Ah
(typical)
Memory
8 GB
Storage
256 GB
/ 128 GB
Task:
1.
How
does the company create awareness of its product?
Samsung Electronics launched a digital advertising
campaign focused on the significance of memory, digital look, and the many
advantages of Samsung memory
and processing.
By
visualizing user experiences with a humorous touch, the new consumer-focused
video ads accentuate how important it is to choose electronic devices with
memory components of high quality, high performance, and low power consumption
such as Samsung memory. Traditionally, Samsung’s advertising campaigns for its
memory business, such as Green Memory,
have focused on print messaging in global business and trade press. This time,
Samsung is moving one step closer to consumers using video ads.
Methods
Initially consisting of video episodes on YouTube and
other networks
Ad campaign by highlighting the significance of memory in
enabling quality user experiences with today’s digital devices.
Emphasizing the different ‘pain points’ that can occur
such as sudden battery cuts, slow data loading and even freezing of system
operations.
Contests and
giveaways, Email marketing, Blog posts, Events (virtual and in-person), Upgrades,
Trade-ins
Promoting Green
up your PCs, Smartphones and other Digital devices
2.
How
does the company get consumers to try its product?
Samsung’s marketing strategy focuses on developing new innovative
products that are supported by strong branding and promotional campaigns. Mr.
Yun initiated a new competitive strategy with the goal of developing and
marketing superior products while also building an image of Samsung as a
stylish, high-quality brand worthy of a premium price. The objective was
to establish a unique position using technical innovation while designing more
appeal to a younger generation, as well as upscale customers around the
world. Yun argued that to continue to compete on price would eventually be
their downfall
·
Free samples/trials: Samsung commonly give out free usage with their displayed products
in their store. These services offer free trials.
·
Guarantees: Company like Samsung gives strong guarantee takes the stress out of
trying a new product. If customers know they can get a refund, there's no risk
involved for them.
·
Introductory pricing: The next best thing to giving something away is offering it at a
discount.
·
Flexibility: Give customers a wide range of choices for trying your product or service.
3. How does the company give information about the product to its customer?
- Media
4.
How
does the company retain loyal customers?
Offer
Bonus $500 when you trade-in an eligible device
Receive a bonus $500 when you trade-in your
eligible old device up to Galaxy Z Flip 3 5 G
Samsung Finance
36 Months interest free now available online when
you spend $900 or more. Equal monthly payments required
Samsung Trade-in
Trade-in your old device and get huge savings off
your new Galaxy all in one transaction. Quick, easy, and get your new phone
delivered free, Australia wide.
Samsung Care+
Samsung Care+ is a device swap program that you can
purchase for your new eligible Samsung device. With a two-year subscription,
you can swap your eligible device twice within the 2-year period
e Delivery
Get your new product delivered to your door with our
free Australia-wide delivery and scheduled delivery options
5.
How
does the company entice the customer to buy more and use their product
frequently?
·
Consumer
trends that define each of these retail micro-moments.
·
Snapshots
of real shoppers' purchase journeys.
·
Actions
retail marketers can take to be there and be useful in each micro-moment.
·
Success
stories from retailers using micro-moments strategies.
Samsung has been leading the memory semiconductor market
for 20 years (since 1993), during which time it has predominantly focused on
details about its products and solutions with leading-edge technologies. With
this new Samsung memory ad campaign, Samsung is emphasizing the importance of high-quality
memory semiconductors, which have been long considered simply as ‘commodity’
products. The company is intent on elevating the public perception of its
memory products with their higher differentiated value.
Since 2009,
Samsung has promoted Green Memory to inform the market about advantages of
using Samsung’s energy-efficient memory products and solutions in enterprise
applications. This time around, Samsung is reaching out to end users of digital
devices on the overall benefits of its high-quality memory in mobile, consumer
and enterprise applications.
6.
What
promotions does the company use to identify more customers?
Samsung is one of the international firms that are successful
in identifying changes, reacting to them, and giving appropriate solutions in
today’s quickly expanding globe. The company rank among One of the
Top 5 electronics manufacturers across the Globe.
0% interest for 12 months
on Samsung products.
Samsung Finance could allow you to purchase a Samsung smartphone today and pay
no interest on a 12-, 24- or 36-month interest free plan.
You can even add a wearable, accessory, or an additional
smartphone
You also have the option to offset your purchase of appliances over a 12-, 24-,
36- or 48-month period with interest free monthly payments.
Durability: Take comfort
in knowing that your Galaxy Z Flip 3 is wrapped from the Front Cover to the Back
Cover with the toughest Gorilla Glass on a Galaxy smartphone and with Aluminium on the frame and hinge cover, so you can
unfold and focus on important things.
Quick selfie: For moments
that can’t wait, snap a quick selfie even when it’s folded.
Incredible performance: Our
fastest chip ever in a Galaxy to supercharge your 5 G experience. The 5 n m processor – Snapdragon 888 is powered by upgraded
GPU, CPU and N PU. Dual intelligent battery power combines the power of two
batteries into one long lasting battery
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